Colophon 2009 Kick Off at Press Conference in Luxembourg with (from left to right): Mayor Paul Helminger, producer and curator Mike Koedinger, Casino Luxembourg Manager Jo Kox and Minister for Communications, Jean-Louis Schiltz. Missing on the picture: Jeremy Leslie (UK) and Andrew Losowsky (USA), the two co-curators.

Colophon is an international biennial which brings together in Luxembourg, during the weekend of March 13 to 15, 2009, a public from around the world to celebrate excellence and innovation in the independent magazine industry.
With a circuit of fifteen exhibitions spread across Luxembourg City and approximately forty hours of conferences, creative roundtables, presentations and workshops, Colophon reaches out to a number of different audiences. The symposium attracts an international crowd hailing from the four corners of the earth. For this second edition, the organisers are planning to transform the entire city for the duration of this one weekend in March. In addition to the symposium, which addresses both professionals and students, the Luxembourg general public and that of the Greater Region will be able to visit the many exhibitions, participate in the daytime workshops intended for children and attend the nightly festivities.
Initiated in 2005 by Mike Koedinger, Jeremy Leslie and Andrew Losowsky— three media professionals—, Colophon was born within the framework of “Luxembourg and the Greater Region, European Capital of Culture 2007” and in collaboration with Casino Luxembourg – Forum d’art contemporain. Its success was instant with visitors coming from 25 different countries.
Political support
“For the City of Luxembourg, its trades people and its cultural players, Colophon 2009 is set to have an important economic impact, because it will be beneficial for consumption, especially if you consider the 2,000 nights of hotel bookings which it will generate,” says Paul Helminger, Mayor of the capital and ‘patron’ to the symposium. “But beyond this economic impact, it is also the positive impact on our brand image and the promotion of the City of Luxembourg throughout the whole world which is of interest to us.” And promotion there certainly will be, because if the event’s main purpose is to celebrate the independent magazine, the magazines return the favour  with gusto with more than one hundred of them offering up an advertising campaign diffused throughout 35 countries of the world at a value of approximately 450,000 €. To this effort can be added the related reports in the international press, newspapers, blogs and digital magazine sites on the Internet.
“It’s an event that perfectly articulates Luxembourg’s ambition to continue developing its role as a centre of excellence for the associated activities of the media and ICT. Colophon is a fresh illustration of the dynamism of the sector and helps to position Luxembourg on a new and promising axis,” declares Jean-Louis Schiltz, Minister for Communications and ‘patron’, within the Government, of the symposium.
“The independent magazine is at the centre of innovation in the written press”, explains Mike Koedinger, initiator and one of the curators. “It is a place of freedom and excellence in creation; where media professionals can express themselves without constraints. It is here that they create for themselves the trends of the international market.”
Exhibition Circuit
As far as the exhibitions go, a veritable circuit is proposed which winds its way through the capital. First stop is the Luxembourg Casino – Forum of contemporary art, to pick up the Colophon programme (10 € including its map of the city and valid entry to all the venues) and to see the first major exhibition “WE MAKE MAGAZINES” which allows you to discover 110 independent magazines, from 30 countries, in interviews, in pictures, and of course, to flip through.
Next, ten cultural venues – from gallery beaumontpublic to the Chapel of the Abbey Neumünster Cultural Arts Centre while passing by the Musée d’Histoire de la Ville de Luxembourg or the kiosk of the AICA — will host the exhibitions for “TEN GUEST MAGAZINES”. From Berlin, Hong Kong, Los Angeles, Paris and even from Mexico, these magazines, originating in ten different countries, will appropriate these Luxembourg cultural venues over the period of one weekend. Here one will find, among other things, Sang Bleu (subcultures and tattoos), Good (a magazine “for people who give a damn”), Kasino A4 (melancholic magazine), Volume (architectural project) or BabyBabyBaby (contemporary cultures).
Direction Mudam for “BEYOND KIOSK – MODES OF MULTIPLICATION” where Christoph Keller assembles 500 selected publications originating from his archives of 6,500 artists’ books, magazines, videos and catalogues. This itinerant and evolutionary show presents “the most relevant independent editions of contemporary art” and has been shown in twenty institutions since 2001. For its passage in Luxembourg, the installation of the publications is entrusted to Italian designer Martino Gamper.
Next, drop in at Extrabold to see the installation of Australian magazine SNEAKER FREAKER before going to the Carré Rotondes for the two “Luxembourg” exhibitions. DESIGN BACKSTAGE where the Design Luxembourg association is showing samples of work from a score of its members to demonstrate the importance of design beyond its aesthetic aspect. “Good design solves problems and adds value to products and services,” underlines president Guido Wolf. And to finish, tribute to CAFÉ CRÈME, the first international magazine published in Luxembourg. “During our ten years of existence, from 1986 to 1995, we displayed the work of approximately 150 contemporary photographers,” explains Paul di Felice and Pierre Stiwer, the founders of Café Crème.
All the exhibitions will be open throughout the weekend, but they can also be visited during the NIGHT OF THE MAGAZINE Friday March 13 when all the locations will welcome visitors until 10 PM, after which the party continues at the Carré Rotondes.
The symposium
A hyper intensive programme encompassing forty hours of presentations and discussions spread out over the three days of the symposium in two distinct spaces at the Luxembourg Casino – Forum of contemporary art.
And just like any real magazine, the symposium will be informative and diverting at the same time. Thus, it will propose many formats: panel discussions, lectures, on stage interviews-dialogues, Pecha Kucha presentations (presenting an idea in 20 images, each one has the screen for no more, and no less, than 20 seconds) or markets for photography portfolios and graphic illustration that bring together a hundred creatives.
And how, with all these magazine lovers united in one place, could they not want to launch the creation of a new magazine together? The three curators take up the challenge and invite the public to collaborate and carry out, together, a 100 page magazine over the course of the three days. To facilitate this, a “newspaper office – graphic studio” workshop will be installed at the Casino Luxembourg and, through periodic multiple briefings, the missions will be given out to interested parties. At the symposium closing, during a ceremony with the participation of Minister Jean-Louis Schiltz, the digital version of the magazine will be shown on the big screen at the Philharmonie.
To prolong the pleasure, a film cycle dedicated to media is on the programme at the Municipal Cinematheque during the month of March, and a kiosk of magazines of the world will be installed at the Luxembourg Casino in collaboration with Fellner Art Books.
In spite of the fact that the financing is not yet entirely in place, Mike Koedinger remains optimistic a few weeks before the event: “We have succeeded in gaining the confidence of the Government, of the City of Luxembourg, and of many cultural institutions and private cultural players as well as private partners. We have succeeded in getting all its actors to collaborate in making Luxembourg the place of excellence to accommodate this international event. And today we ask that Colophon be perennialised to become ‘Colophon – International Independent Magazine Biennial’ in Luxembourg.”
Colophon 2009 – International Magazine Symposium from March 13 to 15, 2009 in Luxembourg City across fifteen venues. Programme detailed and updated regularly, information and inscriptions here