Mike Koedinger, Jeremy Leslie and Andrew Losowksy on “independent magazines”, the “magazine industry”, “Colophon” and their “personal relationship to magazines”. 
INDEPENDENT MAGAZINES
1. Why celebrate independent magazines?
Mike Koedinger: Independent magazines are at the heart of innovation in print media. Their unusual use of freedom of expression promotes excellence in writing, editorial design and visual arts. It’s where the future trends of print media are made.
Jeremy Leslie: Independent magazines are celebrations in their own right, celebrations of the passions and obsessions of their creators. They are creatively- rather than financially-led projects and at their best represent the desire to experiment and develop the magazine form in a way the mainstream is unable to risk.
Andrew Losowsky: An explosion of independent publishing has emerged in recent years. A result of advances in desktop publishing and printing technology, coupled with a fall in the costs of producing a magazine, have led to an unprecedented emergence of independent media all over the world. This emergence of media includes many magazines that are more original, imaginative and serving their audiences better than many mainstream titles. While many people predict the end of magazines, thousands of people around the world are proving otherwise.
Secondly, creating an independent magazine can be a very lonely pursuit. It’s about time that some of the leaders in the field were recognised, and that an event allowed the people behind these magazines to meet, share ideas and cross-pollinate some of their creativity.
2. What is the difference between an independent magazine and a mainstream magazine?
MK: Mainstream media are mostly 100% marketing products, aiming to produce the highest return for investors. Independent magazines are published and produced by the owners themselves. Their motivation is a passion for quality and the expression of their own voice.
3. Where do all these independent magazines come from? Are they a new phenomenon?
MK: Today independent magazines come from all over the world although mature media markets produce more independent publications than, say, African markets. Andy Warhol’s Interview certainly was amongst the pioneers in 1969, but it was only after the influence of British i-D, The Face and Blitz in the eighties, and the revolution of DTP in the early nineties, that the “independent magazine” became a phenomenon.
JL: They are an age-old phenomenon. They are how magazines first began, an experimental new form of media inspired by individual passion. They come from people’s desire to communicate, to have a voice. Many now develop from their creators online presence.
AL: Yes and no – although the desktop publishing phenomenon is a more recent one, the energy behind these magazines is the same as that which brought us fanzines and brings us blogs – a desire to put a distinct voice out there, to be imaginative and creative, and to find an audience. And they come from anywhere and everywhere that someone has a story they want to tell, through the medium of magazines.
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