Here’s a lovely video report by our friends from Athenaeum Nieuwscentrum (Amsterdam): Anthenaeum
Colophon is a biennial symposium for magazine makers, experts, advertisers, readers and all creatives involved in the world of the independent magazine.
This international event celebrates excellence and innovation, and promotes exchanges between key players within independent magazine industry.
Launched in 2007, the second edition of Colophon will take place in Luxembourg from 13 to 15 March 2009, hosting exhibitions, talks, workshops, events and one-off publications, with more magazines, more attendees and a far more expansive programme than Colophon 2007.
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Atehnaeum’s Video Report
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The day after
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Final preparations
The curators, speakers and exhibitors are beginning to gather at the Casino Forum d’Art in Luxembourg for the final preparations. The welcome packs are being packed, final touches being made to the exhibitions, and the Flash Passes lined up alphabetically.
Not got your Flash Pass yet? You have until 8pm tonight to order online and avoid the E10 admin fee.
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Colophon 2009 – Interviews
Mike Koedinger, Jeremy Leslie and Andrew Losowksy on âindependent magazinesâ, the âmagazine industryâ, âColophonâ and their âpersonal relationship to magazinesâ.



INDEPENDENT MAGAZINES
1. Why celebrate independent magazines?
Mike Koedinger: Independent magazines are at the heart of innovation in print media. Their unusual use of freedom of expression promotes excellence in writing, editorial design and visual arts. Itâs where the future trends of print media are made.
Jeremy Leslie: Independent magazines are celebrations in their own right, celebrations of the passions and obsessions of their creators. They are creatively- rather than financially-led projects and at their best represent the desire to experiment and develop the magazine form in a way the mainstream is unable to risk.
Andrew Losowsky: An explosion of independent publishing has emerged in recent years. A result of advances in desktop publishing and printing technology, coupled with a fall in the costs of producing a magazine, have led to an unprecedented emergence of independent media all over the world. This emergence of media includes many magazines that are more original, imaginative and serving their audiences better than many mainstream titles. While many people predict the end of magazines, thousands of people around the world are proving otherwise.
Secondly, creating an independent magazine can be a very lonely pursuit. It’s about time that some of the leaders in the field were recognised, and that an event allowed the people behind these magazines to meet, share ideas and cross-pollinate some of their creativity.2. What is the difference between an independent magazine and a mainstream magazine?
MK: Mainstream media are mostly 100% marketing products, aiming to produce the highest return for investors. Independent magazines are published and produced by the owners themselves. Their motivation is a passion for quality and the expression of their own voice.3. Where do all these independent magazines come from? Are they a new phenomenon?
MK: Today independent magazines come from all over the world although mature media markets produce more independent publications than, say, African markets. Andy Warholâs Interview certainly was amongst the pioneers in 1969, but it was only after the influence of British i-D, The Face and Blitz in the eighties, and the revolution of DTP in the early nineties, that the âindependent magazineâ became a phenomenon.
JL: They are an age-old phenomenon. They are how magazines first began, an experimental new form of media inspired by individual passion. They come from peopleâs desire to communicate, to have a voice. Many now develop from their creators online presence.
AL: Yes and no – although the desktop publishing phenomenon is a more recent one, the energy behind these magazines is the same as that which brought us fanzines and brings us blogs – a desire to put a distinct voice out there, to be imaginative and creative, and to find an audience. And they come from anywhere and everywhere that someone has a story they want to tell, through the medium of magazines.
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Colophon 2009: âcelebrating the independent magazineâ
Second edition of the international magazine symposium in Luxembourg.
Colophon 2009 Kick Off at Press Conference in Luxembourg with (from left to right): Mayor Paul Helminger, producer and curator Mike Koedinger, Casino Luxembourg Manager Jo Kox and Minister for Communications, Jean-Louis Schiltz. Missing on the picture: Jeremy Leslie (UK) and Andrew Losowsky (USA), the two co-curators.
Colophon is an international biennial which brings together in Luxembourg, during the weekend of March 13 to 15, 2009, a public from around the world to celebrate excellence and innovation in the independent magazine industry.
With a circuit of fifteen exhibitions spread across Luxembourg City and approximately forty hours of conferences, creative roundtables, presentations and workshops, Colophon reaches out to a number of different audiences. The symposium attracts an international crowd hailing from the four corners of the earth. For this second edition, the organisers are planning to transform the entire city for the duration of this one weekend in March. In addition to the symposium, which addresses both professionals and students, the Luxembourg general public and that of the Greater Region will be able to visit the many exhibitions, participate in the daytime workshops intended for children and attend the nightly festivities.
Initiated in 2005 by Mike Koedinger, Jeremy Leslie and Andrew Losowskyâ three media professionalsâ, Colophon was born within the framework of âLuxembourg and the Greater Region, European Capital of Culture 2007â and in collaboration with Casino Luxembourg â Forum dâart contemporain. Its success was instant with visitors coming from 25 different countries.
Political support
âFor the City of Luxembourg, its trades people and its cultural players, Colophon 2009 is set to have an important economic impact, because it will be beneficial for consumption, especially if you consider the 2,000 nights of hotel bookings which it will generate,â says Paul Helminger, Mayor of the capital and âpatronâ to the symposium. âBut beyond this economic impact, it is also the positive impact on our brand image and the promotion of the City of Luxembourg throughout the whole world which is of interest to us.â And promotion there certainly will be, because if the eventâs main purpose is to celebrate the independent magazine, the magazines return the favour with gusto with more than one hundred of them offering up an advertising campaign diffused throughout 35 countries of the world at a value of approximately 450,000 âŹ. To this effort can be added the related reports in the international press, newspapers, blogs and digital magazine sites on the Internet.
âItâs an event that perfectly articulates Luxembourgâs ambition to continue developing its role as a centre of excellence for the associated activities of the media and ICT. Colophon is a fresh illustration of the dynamism of the sector and helps to position Luxembourg on a new and promising axis,â declares Jean-Louis Schiltz, Minister for Communications and âpatronâ, within the Government, of the symposium.
âThe independent magazine is at the centre of innovation in the written pressâ, explains Mike Koedinger, initiator and one of the curators. âIt is a place of freedom and excellence in creation; where media professionals can express themselves without constraints. It is here that they create for themselves the trends of the international market.â
Exhibition Circuit
As far as the exhibitions go, a veritable circuit is proposed which winds its way through the capital. First stop is the Luxembourg Casino â Forum of contemporary art, to pick up the Colophon programme (10 ⏠including its map of the city and valid entry to all the venues) and to see the first major exhibition âWE MAKE MAGAZINESâ which allows you to discover 110 independent magazines, from 30 countries, in interviews, in pictures, and of course, to flip through.
Next, ten cultural venues â from gallery beaumontpublic to the Chapel of the Abbey NeumĂŒnster Cultural Arts Centre while passing by the MusĂ©e d’Histoire de la Ville de Luxembourg or the kiosk of the AICA â will host the exhibitions for âTEN GUEST MAGAZINESâ. From Berlin, Hong Kong, Los Angeles, Paris and even from Mexico, these magazines, originating in ten different countries, will appropriate these Luxembourg cultural venues over the period of one weekend. Here one will find, among other things, Sang Bleu (subcultures and tattoos), Good (a magazine âfor people who give a damnâ), Kasino A4 (melancholic magazine), Volume (architectural project) or BabyBabyBaby (contemporary cultures).
Direction Mudam for âBEYOND KIOSK – MODES OF MULTIPLICATIONâ where Christoph Keller assembles 500 selected publications originating from his archives of 6,500 artistsâ books, magazines, videos and catalogues. This itinerant and evolutionary show presents âthe most relevant independent editions of contemporary artâ and has been shown in twenty institutions since 2001. For its passage in Luxembourg, the installation of the publications is entrusted to Italian designer Martino Gamper.
Next, drop in at Extrabold to see the installation of Australian magazine SNEAKER FREAKER before going to the CarrĂ© Rotondes for the two âLuxembourgâ exhibitions. DESIGN BACKSTAGE where the Design Luxembourg association is showing samples of work from a score of its members to demonstrate the importance of design beyond its aesthetic aspect. âGood design solves problems and adds value to products and services,â underlines president Guido Wolf. And to finish, tribute to CAFĂ CRĂME, the first international magazine published in Luxembourg. âDuring our ten years of existence, from 1986 to 1995, we displayed the work of approximately 150 contemporary photographers,â explains Paul di Felice and Pierre Stiwer, the founders of CafĂ© CrĂšme.
All the exhibitions will be open throughout the weekend, but they can also be visited during the NIGHT OF THE MAGAZINE Friday March 13 when all the locations will welcome visitors until 10 PM, after which the party continues at the Carré Rotondes.
The symposium
A hyper intensive programme encompassing forty hours of presentations and discussions spread out over the three days of the symposium in two distinct spaces at the Luxembourg Casino â Forum of contemporary art.
And just like any real magazine, the symposium will be informative and diverting at the same time. Thus, it will propose many formats: panel discussions, lectures, on stage interviews-dialogues, Pecha Kucha presentations (presenting an idea in 20 images, each one has the screen for no more, and no less, than 20 seconds) or markets for photography portfolios and graphic illustration that bring together a hundred creatives.
And how, with all these magazine lovers united in one place, could they not want to launch the creation of a new magazine together? The three curators take up the challenge and invite the public to collaborate and carry out, together, a 100 page magazine over the course of the three days. To facilitate this, a ânewspaper office – graphic studioâ workshop will be installed at the Casino Luxembourg and, through periodic multiple briefings, the missions will be given out to interested parties. At the symposium closing, during a ceremony with the participation of Minister Jean-Louis Schiltz, the digital version of the magazine will be shown on the big screen at the Philharmonie.
To prolong the pleasure, a film cycle dedicated to media is on the programme at the Municipal Cinematheque during the month of March, and a kiosk of magazines of the world will be installed at the Luxembourg Casino in collaboration with Fellner Art Books.
In spite of the fact that the financing is not yet entirely in place, Mike Koedinger remains optimistic a few weeks before the event: âWe have succeeded in gaining the confidence of the Government, of the City of Luxembourg, and of many cultural institutions and private cultural players as well as private partners. We have succeeded in getting all its actors to collaborate in making Luxembourg the place of excellence to accommodate this international event. And today we ask that Colophon be perennialised to become âColophon – International Independent Magazine Biennialâ in Luxembourg.â
Colophon 2009 â International Magazine Symposium from March 13 to 15, 2009 in Luxembourg City across fifteen venues. Programme detailed and updated regularly, information and inscriptions here -
10 Magazines exhibitions
Exhibitions from Friday March 13th to Sunday 15th 2009
At Colophon 2009, ten exhibitions will be dispatched all over the City of Luxembourg showing ten of the best and astonishing international magazines in then air now.
AICA Luxembourg
» Kasino A4 (Finland)
Place de Bruxelles, Kiosk
Opening hours : Fri., Sat. and Sun. from 10.00 a.m. to 10.00 p.m. Outdoor exhibition.Beaumontpublic + königbloc
» Volume (Netherlands)
21A, av. Gaston Diderich
Opening hours : Fri. from 12.00 a.m. to 10.00 p.m.
Sat .14th from 12.00 a.m. to 6.00 p.m. and Sun. from 2.00 a.m. to 5.00 p.m.Centre Culturel de Rencontre Abbaye de NeumĂŒnster
» La Mås Bella (Spain)
28, rue MĂŒnster
Opening hours : Fri. from 11.00 a.m. to 10.00 p.m.
Sat. and Sun. from 11.00 a.m. to 6.00 p.m.CinémathÚque Municipale de la Ville de Luxembourg
» IdN (China)
17, place du Théùtre
Opening hours : Fri.â Sat. from 6.00 p.m. â 10.00 p.m.
Sun. from 12.00 a.m. to 10.00 p.m.
+ Special Media Movies Cycle Opening Mon. 9th March at 6.00 p.m.Fondation de l’Architecture et de lâIngĂ©nierie
» GOOD (USA)
1, rue de l’AciĂ©rie
Opening hours : Fri. from 10.00 a.m. to 10.00 p.m.Sat .14th from 10.00 a.m. to 6.00 p.m. and Sun. from 2.00 p.m. to 5.00 p.m.
Galerie Nordine Zidoun
» Sang Bleu (Switzerland)
101, rue Adolphe Fischer
Opening hours : Fri. from 10.00 a.m. to 10.00 p.m.
Sat. from 10.00 a.m. to 6.00 p.m. And Sun. from 2.00 p.m. to 5.00 p.m.Konschthaus beim Engel
» Nuke (France)
1, rue de la Loge
Opening hours : Fri. from 10.00 a.m. to 10.00 p.m. (close between 12.00 and 13.00)
Sat. 10.00 a.m. to 6.00 p.m.(close between 12.00 and 13.00), Sun. 2.00 p.m. to 5.00 pm.Galerie dâart Lucien Schweitzer
» Karen (UK)
24 Av., Monterey
Opening hours : Fri. from 10.00 a.m. to 10.00 p.m.Sat. 14th from 10.00 a.m. to 6.00 pm. and Sun. 15th from 2.00 pm. to 5.00 p.m.
MusĂ©e d’Histoire de la Ville de Luxembourg, « Annexe »
» BabyBabyBaby (Mexico)
14, rue du Saint-Esprit
Opening hours : Fri. 10.00 a.m. – 10.00 p.m.
Sat. and Sun. from 10.00 a.m. – 6.00 p.m.
Nosbaum & Reding Art Contemporain
» Liebling (Germany)
4, rue Wiltheim
Opening hours : Fri. from 12.00 a.m. to 6.00 p.m.
Sat .14th from 12.00 a.m. to 6.00 p.m. and Sun. from 2.00 a.m. to 5.00 p.m.
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Zona de Obras
Zona de Obras is a working team specialized in developing musical and cultural activities. It has an extensive team of collaborators in the main cities of Ibero-America and Europe. It is one of the most prestigious graphic design firms in Spain in subjects related to music and Latin American culture.
Colophon is delighted to welcome Zona de Obras as a media partner of the event in 2009!
More info about Zona de Obras, click here
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Drome n°14 out now: The Fraternité Issue
DROME magazine is a prestigious, alternative and cosmopolitan Italian quarterly that deals with the contemporary world of art and culture, taking on a different theme in every issue.
More about Drome here
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Apartamento – make your every day life interiors
Issue 02 fall winter out now!
Read it and use it at home, discover new ways of living, design objects and interiors!More info about Apartamento
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Mag Nation named Best Young Business In Melbourne for 2008
In a retail environment dominated by predictions of doom and gloom, one retailer is standing out from its peers. Mag Nation, the specialist magazine retailer last night took out the coveted Business3000 award for Best Young Business in Melbourne.
Co-Founder Sahil Merchant was delighted to accept the award. âIt is very encouraging to receive recognition for ignoring common wisdom and breaking all the accepted rules within an industryâ he said. Unlike the newsagent channel, which Merchant goes out of his way to distance himself from, Mag Nation is constantly increasing its magazine range and also actively encourages customers to browse. In fact, the Mag Nation stores have signs saying âeverything at Mag Nation can be touched, felt and browsed… except for our staffâ.
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